Emotion blog posts

Emotions are what makes us human, and we all experience them. Emotion data provides crucial insights that allow researchers to gain insight in complex human behaviors in greater depth. Emotions can play a role in all kind of matters. For example, in the decisions we make whether or not to buy something, in food choices we make, and in how we interact with others.

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames
06 Jun human behavior research Emotion

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
Galvanic skin response, heart rate variability and more behavior on the inside
15 May human behavior research Emotion

Galvanic skin response, heart rate variability and more behavior on the inside

When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
3 Examples of pattern detection research
28 Dec human behavior research Emotion

3 Examples of pattern detection research

Patterns in behavior are everywhere around us. Think about the sequence of behavior when you do the laundry, get ready in the morning, play a game of soccer, or drive your car to work.

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