Emotion blog posts

Emotions are what makes us human, and we all experience them. Emotion data provides crucial insights that allow researchers to gain insight in complex human behaviors in greater depth. Emotions can play a role in all kind of matters. For example, in the decisions we make whether or not to buy something, in food choices we make, and in how we interact with others.

Healthcare communication - dealing with emotions
25 Mar human behavior research Emotion

Healthcare communication - dealing with emotions

Communication studies have shown that breaking bad news is best be done immediately and with clear wording. What is the best step forward?
Facial expressions - reactions to bitter food vary between high and low BMI
20 Nov human behavior research Emotion

Facial expressions - reactions to bitter food vary between high and low BMI

Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames
06 Jun human behavior research Emotion

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.

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