Human Behavior Research blog posts
07 Jan
human behavior research
Consumer
How to build a consumer behavior research lab?
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
13 Dec
human behavior research
Multimodal
Five studies showing the power of multi-modal data in behavioral research
The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.
06 Dec
human behavior research
Psychology
Predicting behavior from non-verbal communication
Suppose a darts player is ready to throw a dart while showing a smile on his face. Would he hit the attempted number of points as opposed to missing the shot if he looked grumpy? Research has been done to figure this out.
29 Nov
human behavior research
Psychology
Parent-child interaction – research in a lab and on-site
Early in life, children are not capable of filling out a complete questionnaire or talking to an interviewer.
24 Nov
human behavior research
Psychology
7 tips to make coding behavioral data more fun
Coding behavioral data helps to understand what your data represents. But let's face it, it isn't much fun to do and it takes a lot of time. Here are 7 tips to make the coding process more effective.
18 Nov
human behavior research
Psychology
How to collect high quality data in an observation lab
Controlled conditions and accurate data recording are key in scientific success. A stationary observation lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
12 Nov
human behavior research
Psychology
Anxiety and Autism
The EU-AIMS and AIMS-2-TRIALS projects have carried out some interesting studies teasing out the causes of anxiety in children with autism.
29 Oct
human behavior research
Psychology
Parent-child interaction in autism: play behavior
Stephanny Freeman and Connie Kasari observed play behavior in an observation lab. They invited parents with their children to their observation lab and coded behavior in great detail.
11 Oct
human behavior research
Education
The influence of teachers' motivation behaviors on students' engagement
The presence or absence of engagement determines the difference between success and failure. Does motivating teaching behavior keep students' focused and engaged?
16 Sep
human behavior research
Emotion
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?