Blog posts tagged with facereader
30 Aug
human behavior research
Neuroscience
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
09 Jul
human behavior research
Psychology
How to study developmental psychology: methods, designs & tools
What should you consider when setting up a study in the field of development psychology? Read on to learn more about methods, designs & tools.
26 Jun
human behavior research
Emotion
How FaceReader is validated in research
In this blog post, we'll dive deeper into the validity and different applications of FaceReader—the most robust tool for automated facial expression analysis.
14 Jun
human behavior research
Human Factors
Human Factors and Ergonomics research in the spotlight
We want to set the spotlight on new developments and publications in Human Factors and Ergonomics research. From maritime simulation centers to the use of video observations in human factors research.
23 May
human behavior research
Emotion
The 5 best ways to use FaceReader: a systematic review
Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.
16 May
human behavior research
Emotion
Why you want to find out if your customers are bored
Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.
06 May
human behavior research
Education
Student facial expression analysis while watching instructional videos
Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.
10 Apr
human behavior research
Education
How stress and emotions can affect performance
Medical first responders need to undergo extensive trainings to maintain and enhance their skills. Malfait and her team developed a methodology to measure the management of stress and emotions.