Blog Posts Tagged With Neuromarketing
17 Jun
human behavior research
Neuroscience
Cognitive neuroscience: the basics
What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.
01 Nov
human behavior research
Consumer
Marketing and market research blogs
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
11 Nov
human behavior research
Consumer
Making sense of the senses: The real cost of paying attention
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
20 Nov
human behavior research
Emotion
Facial expressions - reactions to bitter food vary between high and low BMI
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
18 Nov
human behavior research
Neuroscience
Measuring the creative process
How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.
06 Jun
human behavior research
Emotion
Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames
The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.
15 May
human behavior research
Emotion
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.