Blog posts written by Guest Blogger
26 Apr
general behavior research
Research Methods
NIH Grant Writing Series: Insider Tips for Funding Success - Part 2
In NIH grant writing, your collaborators can make or break your proposal. Learn how to choose the right team - those who bring expertise, credibility, and real value to your research and your reviewers.
25 Apr
general behavior research
Research Methods
NIH Grant Writing Series: Insider Tips for Funding Success - Part 1
In this series of blog posts, Dr William Gerin will provide advice for writing an excellent, award-winning NIH proposal. Topics include registration, prep, specific aims, formatting, the proposal itself, budgeting, collaborators, and different mechanisms.
07 Jan
human behavior research
User Experience
How to measure audience engagement
Everyone wants to know if people are truly engaged with their content. But how do we accurately measure engagement? In this blog post, researchers from VicarVision share how they studied cognitive, affective, and behavioral engagement.
03 Dec
human behavior research
Emotion
Validating FaceReader's attention detection: a reliable measure using gaze and head pose
Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
26 Sep
human behavior research
Consumer
Facing the food of the future
Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
05 Sep
human behavior research
Emotion
How to use facial expression analysis in pain research
As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
06 May
human behavior research
Education
Student facial expression analysis while watching instructional videos
Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.
24 Mar
human behavior research
Emotion
How to use FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!