Blog posts tagged with facereader
18 Jan
human behavior research
Consumer
Creating a custom expression for engagement: a validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
11 Jan
human behavior research
Emotion
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
15 Dec
human behavior research
Emotion
Why a clear mask is essential for clearer communication
For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
03 Dec
human behavior research
Consumer
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
12 Oct
human behavior research
Emotion
Measuring the intensity of emotional response to political advertisement videos
To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
06 Oct
human behavior research
Emotion
The role of facial expression of emotion in joint activities
How does emotion expression guide interactive value learning and interactive corrective action selection? Dr. Robert Lowe investigated this and shares his findings in this guest blog post.
28 Jul
human behavior research
Human Factors
Alexa, Siri, Google – Are voice assistants the future of marketing?
Voice assistants – they are found in almost every aspect of our daily lives. Elaine Mathe studied how users interact with voice assistants and what emotions they show in response to played ads.
11 May
human behavior research
Emotion
STAY AT HOME!
What is the best way to communicate an important message such as 'Stay at home'? The research team of Mauri compared the emotional reactions to three short videos containing this message using FaceReader.
16 Apr
human behavior research
Healthcare
The role of emotional expressions after face transplant
“Would undergoing a face transplant have any value to it if somebody across the room couldn’t tell you were happy by just looking at you?”
27 Mar
human behavior research
Consumer
Consumer behavior research in the spotlight: consumption behavior
Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?